The integration of technology into educational publishing will not only affect the classroom, but the market this industry operates within. While the current industry is mainly dominated by the “big three” educational publishing companies–Pearson, McGraw-Hill and Houghton Mifflin Harcourt–the shift to digital gives smaller startups the opportunity to infiltrate the market; it also gives big companies that have dominated the digital market, such as Apple, the opportunity to expand their reach.
The Companies to Watch section of this blog will look at what the major publishers are doing–and what they aren’t doing–to move into the digital world. The section will also look at smaller educational companies that are doing innovative things with e-publishing. Some of the startups discussed don’t publish education materials in the traditional sense, such as textbooks, but are using technology to advance the classroom with supplemental tools and platforms. As we saw in the previous post–Limitations in the Classroom–we can’t think of the educational publishing market in the narrow terms of just textbooks and books, but most also take into account supplemental, instructional and administrative tools and platforms for teachers and students.
The Digital Watch List
The big players
Startups to Watch
Which company is making the most interesting advancements in digital publishing? Which company has had the most success in e-publishing? Do smaller startups really have a chance? This section will explore these questions and more.