By sheelamohan from

By sheelamohan from

As technology is incorporated into more products, the digital data behind it becomes more important and useful for content creators. In an article from this past September, Porter Anderson at Publishing Perspectives discusses how the new digital book publishing industry is all about data. In the article, CEO of Publishing Data Networks Sebastian Posth comments,

“Data analysis is a business requirement and a necessary means to deal with the digital change. The publishing industry needs to learn this lesson if it wants to survive.”

Educational publishers have taken note of data’s potential to enlighten their work because in educational publishing, data doesn’t just translate to finding out how people buy their materials; it translates to finding out how students learn. McGraw-Hill has dedicated their attention to managing and utilizing their data, shown in part with their purchase of Key Curriculum in 2012.

As digital products stream into classrooms, schools are faced with an influx of information about their students, courses and staff, and they need products and services to show them how to manage this information effectively. As new needs such as this are created in the digital educational marketplace, startups have the opportunity to dominate, which is exactly what Clever has demonstrated.
TeachThought named Clever the third top education startup of 2012. Launched in June 2012, Clever already had 2,000 school using its services by October 2012. A little over one year later, it now reaches 6,000. Clever’s Newsroom page shows how companies are noticing Clever’s benefits: Imagine Learning, DreamBox, My Big Campus, and have all signed deals with Clever in the past four months. Pearson’s PowerSchool is also among the Clever-supported applications.
Clever aims to remedy the new digital education systems that are emerging with Student Information Systems (SIS), which hold crucial data about students. Clever markets to both schools and developers and makes a call to the latter audience to use their services to make applications that “just work“. Clever offers developers samples of their API and open-source libraries.
To schools, Clever offers three simple selling points of their service: It has a Swift and Simple SetupSaves Time and Money, and is Technology You Can Trust. Clever notes the interoperability of their system: “With Clever, student data only needs to be entered once — from there, Clever syncs ongoing changes to all Clever-enabled applications.”
Both teacher testimonials on Clever’s main page highlight the value the company’s services have brought to their school’s assessments: Chief Information Officer of Springfield Public Schools in Massachusetts Paul Foster remarks that “Clever gets my teachers into the achievement network so they can use assessments to adjust instruction.” As assessment becomes more important and thus more present in classrooms, student data becomes even richer and services like Clever’s will become even more valuable.

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