The last startup we’ll discuss creates its products for universities, not K-12 schools, but it’s important to note the advancements being made in surrounding markets in educational publishing. Boundless demonstrates a startup that is taking a different approach to infiltrate their market than the ones we’ve seen. BetterLesson, Clever, Lore and GoalBook all offer innovative services to teachers and students through online spaces. Boundless, however, offers innovative products and competes directly with the big textbook companies in their market, something we may see more companies attempt to do as schools look for new ways to incorporate technology in their classrooms.
Boundless is also a notable company to explore because of the perspective they take on the work they are doing in this industry. Boundless’ CEO Ariel Diaz talks at TEDxCambridge 2013 on how he believes we need to reshape, or essentially flip, the way we teach subjects in all classrooms:
According to the company’s website, Boundless was founded in 2011 ” to revolutionize the educational experience.” Since its inception, Boundless has raised almost $10 million to fund this revolution and thousands of students across the US are experimenting with Boundless instead of using their traditional college textbooks.
In comparison to the etextbooks that the big companies Pearson and McGraw-Hill are producing, Boundless’ ebooks offer similar interactive features to help students learn and the company explains how it uses technology to make these features useful:
“Boundless Learning Technology, based on active recall and spaced repetition, prompts you with quizzes, flashcards, summarization and more at the optimal points during your reading to help you retain information.”
Boundless’ learning technology includes flashcards and quizzes, seen below, built into textbooks that test students at optimal times in their reading to increase their memory and understanding of the content. Students can also electronically highlight text and make notes.
Boundless’ products are also notably less expensive than the college textbooks they’re competing against. The cost of many of the print college textbooks on the market often exceeds $100 and the costs are still rising; Boundless’ textbooks, on the other hand, are offered at a steady, accessible $19.99.
Boundless has done such a good job of offering competitive, affordable products that three of the big educational publishers–Pearson, McGraw-Hill Education and Cengage–sued the startup in April 2012 for copyright infringement and unfair competition, among other offenses. While the details haven’t been released, there were reports of a settlement. Regardless, the lawsuit didn’t stop Boundless from pushing forward with their innovative and affordable products.
We’ve seen that Pearson and McGraw-Hill are producing etextbooks and other digital products with similar technology and rivaling features, more K-12 schools may choose to take the path many college students are taking by choosing Boundless textbooks and look elsewhere for their educational content.