In this blog’s post about the benefits of digital educational materials, I touched on how technology can allow for a more personalized learning experience for students. As we’ve looked at the big publishers in this segment, we’ve seen this to be a common goal of many of the products they are producing, with a few of the companies approaching this goal through a focus on data (McGraw-Hill Education recently acquired Key Curriculum and Houghton-Mifflin Harcourt recently purchased Choice Solutions). While the idea of providing a more individualized educational experience to students is a philosophy that is gaining more attention as new digital products make it easier, individualized learning has been an established accommodation for students for almost four decades.
The Individualized Education Plan (IEP) was introduced to school systems in 1975 in order to provide students with disabilities and special needs an equal opportunity in the classroom. IEPs outline modifications for coursework that meet a student’s specific needs and must set measurable goals for him or her, among other things. These plans show a need for a certain kind of educational materials, but the main educational publishers seem to be limited in what they offer for IEP students.
In this blog’s introductory post, we identified four main markets within education publishing, and materials for students with special needs were addressed in one of them: English Language Learners (ELLs). When searching through the websites of the big players–Pearson, McGraw-Hill Education, Scholastic, and Houghton Mifflin Harcourt–this market is evident: when they broke their products down by category, English Language Learners was commonly included. However, this market needs to address more students with special needs than just ELLs. The number of students with IEPs is rising; DC public schools, for example, reported a two-point percentage increase of their IEP students from 2008 to 2012, with more than 10,000 DC students currently on IEPs. While the big publishers are doing a lot to extend the philosophy of individualized education to the general population of students, they need to do more to enhance the experience of the students for whom these programs were originally designed.
As we’ve seen, when there is a void in the marketplace such as this, startups have the ability to thrive. This is where GoalBook comes in; named the ninth top education startup of 2012 by TeachThought, GoalBook aims to be the first online, social resource for special education teachers. GoalBook strives toward success for “ALL” students and the company uses technology specifically to do this by creating an online space for special education teachers to improve their instruction. GoalBook believes that “teachers are THE factor” in the success of a student with special needs and wants to help them “make their work more effective, research-based AND sustainable.”
On its main page for teachers, the GoalBook website highlights the following benefits it provides to special education instructors: Our IEP Goals are Better; Align IEPs to the Common Core with Ease; Personalize to the Needs of your Students; We Help you Write Goals AND Achieve Them; Discover the Right Goal, Fast (as shown below with their “Goal Finder” feature); and Best In-Class Professional Development for Districts.
Unlike some of the education startups we’ve explored that offer their resources for free, GoalBook charges rates for their services: $32.95 a month for teachers, $395 a year for a district/school premium membership and $575 a year for a district/school gold membership, which offers analytics dashboard, online professional development and one-to-one coaching for teachers.
While the big publishers approach digital material from the big picture, startups like GoalBook can address the needs of a smaller demographic of students, such as those with special needs.